Giving back - partnerships & charities
Charity work
We believe that everyone deserves to live a safe and fulfilling life & that wellbeing should extend beyond ourselves.
Looking after our own mental health is important, but so is recognising the challenges faced by others in our communities and around the world.
After travelling and witnessing homelessness, vulnerable children living on the streets, and people facing difficult circumstances without support, I knew that whatever I built needed to contribute to something bigger than itself.
That's why a percentage of our profits is committed to supporting charities working in the areas of:
❋ HOMELESSNESS❋ CHILD SAFETY❋ MENTAL HEALTH❋ STREET SAFETYThat’s why partnering with yoga studios, hotels and other mental health charities are important, as we hope to spread the message of looking after yourselves, whilst knowing the money you have purchased is going towards a good cause in the world.
10% of our company profits are donated equally to the following charities. Every wholesale purchase made by our partners directly contributes to this donation programme.
Refuge UK
UNICEF UK
As we grow, our ambition is to increase this contribution and work towards donating up to 40% of profits within the next five years.
Every purchase helps us continue creating meaningful wellbeing tools while supporting organisations doing important work in the world.
Our charities of choice
UNICEF UK
We’re proud to support UNICEF UK, whose work helps protect children and their rights around the world.
From access to education and healthcare to protection in emergencies, UNICEF works with communities and partners to help children grow up safe, healthy and with the opportunity to reach their potential.
We’re particularly passionate about supporting work that helps girls and young people access the safety, education and opportunities they deserve.
Refuge
We support Refuge, the UK’s largest specialist domestic abuse organisation.
Refuge supports women and children experiencing domestic abuse, providing practical and emotional support alongside safe accommodation, specialist services and advocacy.
Their work is a powerful reminder that feeling safe is a fundamental part of wellbeing — and that everyone deserves the opportunity to rebuild their life free from abuse.
Partnerships
We work with hotels, yoga studios, retreats, spas and wellbeing spaces who want to offer something more meaningful to their guests.
Our intention-setting affirmation cards are designed to sit quietly in a room, a reception space, or a wellness area — offering guests a moment of reflection, grounding, and connection.
Why partner with us?♡
We believe small daily rituals can shift how people feel.
By placing these cards in your space, you’re offering your guests:
✨ A moment of calm in an often busy environment
✨A tool for reflection, mindfulness and intention setting
✨A gentle introduction to wellbeing practices they can take home
At the same time, you create an additional retail opportunity within your space.
How it works & what you need to know
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Partners purchase card decks at a wholesale rate directly from us.
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Cards can be placed in rooms, reception areas, studios or retail shelves.
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You set your own retail price and keep 100% of the revenue from sales.
There are no commissions, ongoing fees or revenue sharing requirements.
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Simply reorder when you run low — no subscriptions or commitments.
More details
We are committed to donating 25% of annual net profits to charities supporting:
• Homelessness
• Child safety
• Mental health
• Community wellbeing
Our current charity partners include Crisis, LaunchPad Reading, Toybox and Serve the City Paris.
Each year, we share updates outlining the impact created through these donations.
A shared impact model
Who this is for
This partnership is ideal for:
• Boutique hotels
• Yoga and Pilates studios
• Wellness retreats
• Spas and treatment spaces
• Bookshops and stationary shops
• Corporate wellbeing environments
Our intention
This is not just a product.
It’s a small daily practice — something that helps people slow down, reconnect, and return to themselves, even briefly.
We build beautiful, thoughtful tools for wellbeing spaces, and use our work to contribute to something beyond ourselves.
Interested in partnering?
If you feel aligned with this work, we’d love to hear from you.
Please get in touch to request wholesale pricing and partnership details.